The Tourism Investment Forum Africa (TIFA) offers destinations an ideal platform to support and contribute to their economic development and growth efforts by actively promoting investment and trade opportunities within their tourism and related sectors of their economies. TIFA seeks to promote tourism and related sectors investment, finance solutions and opportunities between African countries and the rest of the World.

As an investment conference predicated on the philosophy of “a global platform for local action”, the TIFA aims to position and profile host locations and other participating African destinations as attractive investment locations and tourism destinations, thereby contributing to the achievement of their economic development and growth ambitions. By creating a platform for access to capital, networks and exchange of insights, the Forum also aims to facilitate the development of start-ups and growth of emerging and established businesses in the tourism and related sectors. The TIFA also aims to promote and facilitate investment into other sectors of the economy which directly and indirectly impact the business travel and tourism economy of the host and participating destinations.

Held in the Green Kalahari in Upington, Northern Cape in June 2023, the inaugural TIFA attracted more than 190 delegates and saw 13 countries presenting more than 50 investment projects and opportunities to the tune of more than $40 billion. Along with Development Finance Institutions, Private Equity and Venture Capital companies, the conference was also graced by multilateral organisations such as the AfCFTA Secretariat, the United, United Nations Economic Commission for Africa, UNWTO and the South African Ministries of Tourism and Transport